Innerstill
Forty years of nerve-stimulation science, turned into a wellness device people can actually use.
Innerstill had something most wellness companies would envy: more than 40 years of peer-reviewed research showing that gentle electrical stimulation of the nerves can help people manage stress, anxiety, and chronic health conditions. What it didn't have was a product.
Lollygig founder Laaté Olukotun joined the minority-owned, women-led company as co-founder and Chief Product Officer to turn that science into something people could actually use.
A breakthrough in the lab doesn't become a product on its own. Between validated research and a device someone trusts at home sits a long stretch of hard problems: industrial design, user experience, regulatory considerations, manufacturing, and a plan to reach the market.
Innerstill needed one person who could hold the whole picture at once. Someone to translate complex science into clear product requirements, build and lead a cross-functional team, help secure funding, and make sure the finished device served healthcare professionals and everyday users alike.
This wasn't a design engagement. It was venture co-creation: building the product, the team, the funding strategy, and the market position at the same time.
A clear vision. Laaté worked side by side with the science team until he understood the research in depth, then translated it into product guidelines everyone could align around. The goal was never to water down the science. It was to make it accessible.
The right team. He assembled engineers, industrial designers, and researchers into one team, and kept every specialty pointed at the same north star: products that genuinely help people feel and function better.
The product. Prototype after prototype, the team balanced rigorous scientific requirements against everyday ease of use. Each round folded testing feedback into the next, until the device worked as well as it looked. The result was mindvybe™, launched for testing with selected healthcare partners.
The business. Beyond the product, Laaté helped secure funding to keep development moving, positioned the company for growth, and built partnerships with healthcare providers who can validate and distribute the technology.
This wasn't a design engagement. It was venture co-creation: building the product, the team, the funding strategy, and the market position at the same time.
Innerstill is still in active development, and it has already hit milestones that validate both the science and the approach:
- 40+ years of peer-reviewed research translated into a consumer-ready product platform.
- Funded: investment secured to continue product development and market expansion.
- In testing: healthcare partners are actively testing early versions and returning clinical feedback.
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