At the height of the pandemic it was painfully obvious that Le Bon Magot's preferred in-person channels were not performing according to plan. In an effort to ratchet up sales and plan for a longer (and seemingly inevitable) path towards e-commerce sales, Le Bon Magot tapped Lollygig to build up branding efforts around its various online channels.
Amazon, one of the biggest stores in the world, was a natural place for Le Bon Magot to build a bigger brand presence. Lollygig translated Le Bon Magot's physical presence – including jar designs, trade booth designs, and various brochures – into a storefront that matched (and ideally amplified) Amazon's storefront requirements.
Creating an online store within Amazon's portal requires a deft touch and careful consideration. In some ways brands have complete freedom, and in other ways they're limited by Amazon's back-end content structure. Lollygig delivered pixel-perfect files to make the online store sing.
