01
Uncover.
Get closer to the people, the problem, and the possibility. Research and insight reveal where the real opportunity lives.
A sharper understandingThe people and the practice
Creators who ship.
Builders who care.
A founder’s perspective. A designer’s curiosity. A builder’s instinct to make something real. This is the practice behind Lollygig.
Laaté OlukotunFounder · Strategist · Designer · Builder
Not just the thinking.
The work of making it happen.
Lollygig brings the perspective of a founder and builder to your next challenge. Since 2010, the studio has connected research, strategy, design, and execution across client work, its own products, and emerging ventures.
The experience that shaped the studio
Before Lollygig, Laaté led the team at Steelcase that reframed a third-place exploration into the membership-based venture strategy behind Workspring and 654 Croswell. Turnstone followed as a separate engagement within the ventures group.
His design research and strategy work at Mayo Clinic helped establish a lasting belief: meaningful experiences can serve people and make business sense.
How we work
From what if.
To what’s next.
Research, imagination, and execution belong together. We stay connected to the work from understanding the challenge to making real progress.
02
Envision.
Explore possibilities, challenge assumptions, and test ideas. Turn what we learn into a clear path forward.
A direction worth building03
Go.
Design, prototype, build, and launch. Work alongside your team to bring the idea to life and learn from what happens next.
Something real in the worldHow we work together
Big ambition.
The right kind of partnership.
A scoped project or embedded leadership.
Start with a defined offer or shape the right scope together.
Ready for what’s next?
Let’s dream bigger.
Together.™
Bring the challenge, the possibility, or the idea you can’t stop thinking about. Let’s figure out what we can make of it.
Start a conversation