Less than 48 hours. A Google Doc. A folder of images. That's what we had to build the digital home for the Federal City Council's District Strong Economic Recovery Mini-Conference — a December 2020 convening of D.C.'s civic leadership at the height of the pandemic, with Mayor Muriel Bowser, Congresswoman Eleanor Holmes Norton, Council Chairman Phil Mendelson, and Congressman Thomas Davis on the speaker roster, and McKinsey, KPMG, Accenture, EY, Deloitte, and JLL among the research partners.
The site had to land on-brand from the first frame: bold typography, a confident civic palette, full-bleed photography of the District itself, and a clean scroll architecture that moved the visitor through purpose, agenda, speakers, moderators, and partners without a single misstep. We had no wireframes to inherit, no brand system to extend — just the District Strong identity and the conviction that high-stakes civic work deserves a credible digital front, even on impossible timelines.
This was the project that established Lollygig's one-page event-site approach — a pattern we've returned to many times since.
